The real behind the scenes...

Yep, a week long fashion shoot … “Such a cool, fun, job. I can't believe you get to do stuff like this!” friends tell us. Well, I am sure that none of us would trade it for a desk job, but if only they saw it for what it really is…a LOT of hard work.

But there's something about the finished product of your labor - a beautiful catalog, a gorgeous website, filled with dreamy images, that just fills us with pride. We did it. We created it.

The team woke up at 5 a.m. to catch the perfect sunrise light. Our stylist ran to Whole Foods to make sure everyone had nourishment, and then spent the rest of the day rebuilding clothes to fit just so. Our assistants trekked through the mud with barrels of equipment to make sure everyone had what was needed close at hand. Our models taped hand warmers to every inch of their body to stay warm, while shooting dresses in 30 degree weather. Our photographer climbed trees, lay down in mud, and straddled a fence to make sure he got that perfect angle.

The designers and the art directors can recall the hours they worked, hunched over campaigns, munching on crackers for 6 hours straight because they were too entranced to take a lunch break- “flip this”, “flop that”- the creative tension that makes it all work. And the production artists that insure that everything is “just so”…no details go untouched. 

….Quality control, color experts, the production manager, the group that spends hours sitting in a room with all the clothes from the shoot, fixing, perfecting for a color accuracy that boggles the mind.

And then - the day comes, when our friends get those pretty little catalogues, or look at those online campaigns, and they say, "Wow, you're so lucky to have such a cool, fun, job. I can't believe you just get to do stuff like this."

Well, we can't either.

We've just wrapped up a week long shoot in various locations, and we are here to give a big thanks to everybody that was involved – those responsible for turning those 5 a.m. wakeup calls, stashed heating pads, muddy jeans, cracker diets, and overtime hours into work that meets our client’s expectations, makes us proud, and reminds us why we do what we do.