quadras inc

What Advice I Would Give - Stylists

Interested in knowing what life as a stylist is like? We've got you covered! In our new series "What Advice I Would Give" ( #waiwg ) we're going to be chatting with different creative professionals and collecting their advice for people interested in what they do. Comment below if you have any advice as a stylist that you'd also like to share!

Happy Mother’s Day!

August 1988. Quadras was flourishing. The Perimeter Mall holiday catalog would soon be going to press, and I was in Northside Hospital labor and delivery reviewing the final proofs. My first daughter, Alexandra, was born, and two weeks later I was back at work and she was in her nursery down the hall. Fourteen months later, my second daughter, Charlotte, was born, and five weeks later, we were all back at Quadras in the new two bedroom plus a playroom nursery we had built when adding on studio space for the newly awarded Macy’s Cellar account. (A contract that had us producing 50+ pages a week, 52 weeks a year, for 4+ years.)

Each Monday morning I would arrive loaded down with a weeks worth of baby clothes, bibs, diapers, and food, and collectively, we had 4 cribs, 4 high chairs, 2 playpens, and double the amount of toys for life at home and at Quadras.

The girls rode their big wheels through the studio, modeled for lighting tests, swung from Johnny Jump-Ups in the doorways, took their first steps, and had a kiddie pool in the side yard of our building. In their bedtime prayers they never failed to ask God to bless Ray, Rick, Beverly, and the other employees that were their friends and family, they ate their lunches and celebrated their birthdays in the same kitchen that we have today, (renovated several times since!) and they were on a first name basis with our clients.

Jane, then Carlyn, and then Janis were the amazing women that met us there each morning, cared for my children - the self-proclaimed company mascots, and balanced the unusual daytime routine of life in a photo studio and thriving company. One of my most prized possessions is the hand colored (with crayon), Xerox portraits of the girls from when Jane used to place them, face down, in the copy machine.

That routine lasted for seven years, until Alex went into the first grade, and Charlotte into kindergarten. Taking them to work was ofttimes a crazy and harrowing logistical nightmare, but it worked for me. Older and wiser, I know now that they would have also been fine at home, or in daycare, or with a relative, because with any of the options, I would have still been their mother, and would have loved them still, from the depths of my soul.

My girls say they have few memories of their early years here, but I have many; and today, Alex works at Quadras, and her first office was actually in the little room that had been her bedroom when she was a baby.

Work and motherhood is not for the faint of heart, but to all those mothers that seek to find balance between career and home life, and especially those mothers that have made careers at QI, I wish a heartfelt Happy Mother’s Day!

Cynthia A. Morgan
Co-President

MUDPIE FASHION

We love creating videos. there's something about being able to capture a moment and a feeling, possessing the ability to relive it exactly as it was. When it's done correctly, you can truly be transported. We hope you enjoy your 20 seconds at Serenbe Stables, bundled up in your Mudpie attire. If it was over too soon, catch the full length version here (click for link).

#TBT - Retro "Reminitions"

It was 1995 and I was channeling my best Heather Locklear, AKA Amanda Woodward, ad exec power suit, from the Aaron Spelling sudsy drama “Melrose Place”. Lime boucle, I had purchased it at the Bal Harbour shops on a recent business trip to Miami Beach.

Having recently sold (read article) Quadras to the public company Graphic Industries (read article), we were attending our first “President’s Meeting”, where we were two of the only three women presidents in the friendly, yet staunch, boy’s club. Front and center, Sara, chic in Armani, was standing next to “Chief”, Mark Pope, Sr., or MCP Three, as he was affectionately known, and after the photo op we were whisked off to meetings where Chief chewed on a cigar, and interrupted Mark Jr., the reigning President, with loud outbursts, if and when, he saw fit.

Dinner was at the opulent French restaurant, Toulouse, and while Chief told us he had never done well with “girls in business”, he seemed happy with our numbers (i.e. dollars) having the details of our business written on a scrap of paper and stored in his shirt pocket. After the dinner the boys went off to The Cheetah (a gentleman's club), and MCP III asked Sara and me to stay and have a drink with him. Brandy Alexander’s and ashtrays for everyone, the non-smoking rule didn’t seem to apply when Chief was involved.

He told us about his life, his business, and how he had sold his wife’s diamond to help create funds for what would eventually become a $500 million dollar company, that he and his sons sold in 1997 for $260 million to Wallace Computer Services. (I am guessing Mrs. Pope forgave him.)

It was a fortunate acquisition for Quadras, Inc., and for Sara and me personally. Pre-internet for us, I think it was 1997 when we acquired our first computers; I had simply picked up the phone, called Graphic Industries, and asked them if they wanted to buy us. Three months later, and pounds of legal papers, we were part of GI. They were wonderful to us, and we were happy being “the girls” and we missed them after they moved on and we became part of Wallace.

In 2000 Sara and I purchased the company back, and while the 90’s were a special time, today is pretty good as well.

Cynthia A. Morgan
Co-President

I Love Pinterest

In my 20’s, beginning my career as an art director, and my life as a wife who was learning to cook and to design the spaces that made homes, I collected a lot of paper… Metropolitan Home, Bon Appetit, and the flood of direct mail catalogs from that booming industry, all were victim of my scissors.

I had folders for flowers, folders for entrees and desserts, pictures of homes I aspired to, and idea notebooks that helped me with my work. The folders were manila, the notebooks were ring bound, and all were neatly tabbed with a sharpie marked sticker.

I still read magazines - sometimes; like I will today when I go to the beach, and I am sure I will tear out some pages that I will fold and put into my straw bag. I will bring them home where they will eventually be thrown away, or I will deem them worthy enough to be photographed with my phone and downloaded to one of my 141 and growing, Pinterest boards.

I love Pinterest.

Browsing the pages, it is like the best part of magazines – the pictures, and if I want to learn more, I just click in.

I have kept some of the paper scraps, mostly dog-eared favorite recipes, or memories too precious to toss, but I am happy having my Style, my Sandwiches, and my Sculpture, all neatly and digitally catalogued and arranged.

But now they tell me that Pinterest is becoming "shoppable" (read article) Well, as a marketer I see this as another opportunity for customers, as well as a potential opportunity for QI to create content… however…as a Pinterest addicted consumer, I am just not so sure.

Yes, I have definitely made Pinterest inspired purchases where I had to do a Google search and a bit of a hunt and peck, but that was part of the fun, and I fear that this “shop-ability” may lead Pinterest to become Amazon to my boards, ads instead of inspiration, and market manipulation to what, for me, is entertainment and a creative tool.

 Pinterest, please don’t make me drag out the manila folders again.

 

Cynthia A. Morgan
   Co-President, Quadras Integrated

 

We'd like to introduce to you...

Our latest project - a video tutorial for BlendSMART. They have created a spinning brush for flawless makeup application, which is now being sold by Sephora. QI is thrilled to have produced this video for BlendSMART and Sephora, and we want to share it with you! Let us know what you think on our Facebook!