studio

The real behind the scenes...

Yep, a week long fashion shoot … “Such a cool, fun, job. I can't believe you get to do stuff like this!” friends tell us. Well, I am sure that none of us would trade it for a desk job, but if only they saw it for what it really is…a LOT of hard work.

But there's something about the finished product of your labor - a beautiful catalog, a gorgeous website, filled with dreamy images, that just fills us with pride. We did it. We created it.

The team woke up at 5 a.m. to catch the perfect sunrise light. Our stylist ran to Whole Foods to make sure everyone had nourishment, and then spent the rest of the day rebuilding clothes to fit just so. Our assistants trekked through the mud with barrels of equipment to make sure everyone had what was needed close at hand. Our models taped hand warmers to every inch of their body to stay warm, while shooting dresses in 30 degree weather. Our photographer climbed trees, lay down in mud, and straddled a fence to make sure he got that perfect angle.

The designers and the art directors can recall the hours they worked, hunched over campaigns, munching on crackers for 6 hours straight because they were too entranced to take a lunch break- “flip this”, “flop that”- the creative tension that makes it all work. And the production artists that insure that everything is “just so”…no details go untouched. 

….Quality control, color experts, the production manager, the group that spends hours sitting in a room with all the clothes from the shoot, fixing, perfecting for a color accuracy that boggles the mind.

And then - the day comes, when our friends get those pretty little catalogues, or look at those online campaigns, and they say, "Wow, you're so lucky to have such a cool, fun, job. I can't believe you just get to do stuff like this."

Well, we can't either.

We've just wrapped up a week long shoot in various locations, and we are here to give a big thanks to everybody that was involved – those responsible for turning those 5 a.m. wakeup calls, stashed heating pads, muddy jeans, cracker diets, and overtime hours into work that meets our client’s expectations, makes us proud, and reminds us why we do what we do.

QI's Heart for Africa

Quadras is proud to announce a new relationship with Heart for Africa, a wonderful organization in Swaziland.  These great people are doing something very special in Swaziland, a country that has the distinction of having the highest HIV rate in the world.  As a result, the children of Swaziland are at risk, and this is where Heart for Africa comes in.  Every 12 days, Heart for Africa takes on the care of an abandoned, newborn baby.  These infants all have horrific stories, because their mothers live in desperate times in Swaziland. We here in America can hardly fathom that kind of crisis.  Quadras is proud to have donated children's clothing that arrived in Swaziland in February 2016. 

   Heart for Africa comes alongside these children, providing a safe haven with food, medical care, education, and housing until the child reaches the age of 18.  11% of the children have HIV, so Heart for Africa gives them their retroviral medical twice a day, and will continue to do so for the rest of their lives.  Some of the babies have required multiple surgeries and international care, and Heart for Africa provides this.  A preschool and kindergarden now operates there, to provide education.  A playground is there for recreation.  Many of the children are on supplemental feedings, in addition to the regular three meals plus snacks each day, again- all provided by Heart for Africa. When care is needed at night, “aunties” are hired to care for them, and they provide almost 500 diaper changes a day! Babies are universally messy- so all 108 of the children have their clothes washed EVERY day. Additionally, the community has a 70% unemployment rate, so Heart for Africa steps up to the plate and provides jobs on their farm, in both the dairy and carpentry training facility. Heart for Africa is a multi-faceted and incredible service to the country and people of Swaziland, and we're happy to have been able to do something that seems so small for us, but is so big for them.

To find out more, you can visit http://www.heartforafrica.org/