WEB MARKETING AND MANAGEMENT:

Quadras Integrated incorporates all the components of Internet marketing success when managing your campaigns.

Search engine optimization (SEO) is the backbone of all Internet marketing strategies. SEO is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEM/pay-per-click recommendations are a second tier budget component. QI can develop pay-per-click campaigns including Google Adwords, Bing and Yahoo!, with campaign determinations based on monthly budgets for traffic potential and cost expectations.

Content strategy and social marketing…now that’s the fun stuff! The key to maximizing your information on the web is to coordinate your efforts through multiple blogs, newsletters, press releases, article contributors, advertorials, product reviews, success stories, etc., and the power of Twitter and Facebook can lead to new target audience opportunities that you might not find elsewhere. Connecting with your customer is an investment in loyalty and trust that cannot be neglected.

E-mail campaigns are oftentimes programs that are created with a “boxed” template strategy that does little to entice, sell, or build brand loyalty. QI looks at these campaigns as an opportunity to really step out and concept some creative thinking!

Media buys and affiliate programs cannot be ignored in an overall campaign, and Quadras Integrated can help you advertise and build networks.

Overall, QI takes an analytic approach and believes in a process that tests, tests, and tests some more!  Many companies make big promises, while delivering minimal results. It’s important to QI that you are a success, and we know that takes more than just great creative. Our web marketing team provides strategies that are solid and steadfast, with the results to back them up.